Innovent (Transmedia Production Partners) – Innovent is a transmedia production company founded with the aim to help effect socio-cultural change by merging technological innovation to extend traditional storytelling concepts. Transmedia is not a new storytelling method or technology, but a philosophy to create a multi-path narrative. From films and mobile applications to the utilization of emerging technologies such as NFC, transmedia storytelling provides multiple points of engagement to enrich the core narrative. Innovent’s first-in-kind transmedia platform allows storytellers to create an immersive experience. Last year, Innovent founders, Antonio Kaplan and Elise Baugh, joined Lance Weiler in bringing a complex transmedia story-world experience to Sundance 2011, by developing ‘Pandemic 1.0’ Their ‘Mechanic’ and ‘Muse’ products provide niche market innoventions with their transmedia-enabled technology platform. This platform provides audience engagement opportunities via multiple points of entry, such as mobile, online or any method of communicating story to audience. This toolbox allows patrons to interact with the production’s community in a medium(s) that’s familiar and meaningful.
farWord Inc. (General Production Partners) - Jesse Williams and company partner Aryn Drake-Lee established farWord Inc. out of a desire to examine and affect the relationship between historical/cultural comprehension and the ways in which media content influences our [collective and individual] health and behavior. Through the development of valuable curriculum, literary, film/TV and new media projects, farWord Inc. is dedicated to developing the honest and innovative presence necessary for cultural leadership, creative and psychological independence.
MULTIPLE PATHS OF ENGAGEMENT Using online and offline marketing elements, we nurture the relationships with your existing audiences and reach out over their extended social networks to provide a shared experience for communities. Through the three engagement tiers: Identify, Engage, Activate, Innovent establishes a strategic system of real life and virtual touch points so that your audiences have a diverse set of cross-platform opportunities to collaborate and engage with the projects message.
Storytelling Technology: Execution + Implementation With a team of dedicated Producers, Engineers and Creatives, innovent provide audiences a multi-tiered experience allowing for engagement and narrative progression. The experience is delivered through existing and emerging media channels. Innovent’s transmedia technology is focused on driving additional narrative threads with mobile devices phones, laptops, and unique customized outlets. This means that each user will be able to watch what is interesting and relevant to them -- delivering engaged targeted audiences who are ready to act.
Brand Integration, Sponsorships + Monetization The most effective methods for raising money from your events, content and communities, can take many forms and directions. The Innovent technology suite allows the develop the most efficient monetization strategy for each project. Innovent provide tools that range from our proprietary e-commerce engine to our custom video advertising engine -- tools that enable the optimal structure for generating revenues, increase branding, or gaining exposure
Channel Development + Distribution Word of mouth is one of the most effective ways of exposing the marketing message, and our projects replicate this model closely by using socially collaborative tools to incentivize and reward community contributors, sponsors, brands and investors through the engagement of the audience and their pre-existing social networks.
